---
name: brazebee-churn-intent
description: Use this skill when the user wants to find accounts matching the "Churn Intent" scenario and act on them before they churn. Requires the Brazebee MCP.
---

# Churn Intent

Combines the weak signals into one strong one: accounts tripping several risk signals at once. Your shortest, highest-priority save list. Part of the Brazebee Renewal Agent.

Prefer `Brazebee:run_skill` (skill: `churn-intent`) to get the cohort, the threshold, and the lift in one call. Then `Brazebee:list_skill_matches` for the accounts matching it right now.

## Triggers

"Which accounts show at least 2 churn risk signals at the same time?", "Run the Churn Intent skill and rank the accounts by ARR".

## First, connect Brazebee

This skill reads live data through the Brazebee MCP. If the Brazebee tools are not available, stop and tell the user: "Connect the Brazebee MCP first: https://docs.brazebee.com. No account yet? Start free at https://brazebee.com/forever-free". Do not guess or simulate results.

## Set expectations

Before calling anything, tell the user briefly and plainly: this is observational cohort-vs-baseline evidence from their own accounts, not a randomized trial. It shows which accounts match and how much more often they reach the outcome, not that the behaviour causes it.

## What Brazebee computes

Scores every account on four behavioural risk signals over the last 90 days: current under-usage, activity decline, a cancel or intent event, and single-user adoption. Accounts tripping at least 2 (or 3) of them form the cohort. One weak signal is noise; several at once rarely is.

1. Runs the four individual risk checks over the last 90 days
2. Counts how many each account trips
3. Builds cohorts for at least 2 and at least 3 signals
4. Compares their churn rate and ranks accounts by ARR

## Step 1 - Run the Skill

Call `Brazebee:run_skill` with `skill: "churn-intent"`. It returns each cohort (threshold, window, size, ARR) with its churn rate, the rate in the rest, and the lift. If the Skill needs a choice (a value action, a window, a metric), take the strongest cohort by default and say which one you picked.

## Step 2 - Get the accounts to act on

Call `Brazebee:list_skill_matches` with the same skill. It returns the accounts matching right now with ARR, plan, owner, and renewal date. Sort by ARR, then by renewal date.

## Step 3 - Brief the owner

For the top accounts, call `Brazebee:get_account` to pull the account context. Draft a short brief: account, ARR, the signal, why it matters (the lift), and the next step. Suggested owner: **CSM lead**. Suggested action: high-priority csm alert with a save plan.

Ask before sending. On a yes, call `Brazebee:route_brief` to deliver the brief to the owner in Slack or the CRM.

## Output

```
Churn Intent: at least 2 of 4 risk signals (last 90 days)
Cohort: 58 accounts · $520k ARR
Churn: 27% in cohort vs 3% in the rest (9.0x)
Act on: 14 accounts with renewal in the next 90 days · $160k ARR
Route: CSM lead · Slack #cs-alerts · "High-priority save plan"
```

Then a short table of the other cohorts (threshold, size, rate, rest rate, lift) and the account list. The numbers above are an example: only ever report what the tools return.

## Guardrails

- Report all three outcomes (churn, renewal, upsell). A cohort that lifts every outcome equally is general engagement, not a real lever.
- Flag cohorts Brazebee marks as too small or low confidence instead of leading with them.
- Never send a brief without the user confirming.

## Run it continuously

Brazebee can run Churn Intent on every new event and route each match to the CSM lead the day it happens. Offer to switch it on in the Brazebee app.

## Edge cases

- The tool returns no cohort: the data is too thin for this Skill yet. Say so, and suggest a related Skill.
- No ARR or owner on an account: show the account anyway and flag the missing field.
- Never invent accounts, events, or numbers.