---
name: brazebee-value-action-missed
description: Use this skill when the user wants to find accounts matching the "Value Action Missed" scenario and act on them before they churn. Requires the Brazebee MCP.
---

# Value Action Missed

Finds accounts that had the time to reach your core value action in their first weeks and still did not. The earliest churn signal most teams never measure. Part of the Brazebee Onboarding Agent.

Prefer `Brazebee:run_skill` (skill: `value-action-missed`) to get the cohort, the threshold, and the lift in one call. Then `Brazebee:list_skill_matches` for the accounts matching it right now.

## Triggers

"Which accounts never reached our core value action in their first 30 days?", "Run the Value Action Missed skill on our accounts".

## First, connect Brazebee

This skill reads live data through the Brazebee MCP. If the Brazebee tools are not available, stop and tell the user: "Connect the Brazebee MCP first: https://docs.brazebee.com. No account yet? Start free at https://brazebee.com/forever-free". Do not guess or simulate results.

## Set expectations

Before calling anything, tell the user briefly and plainly: this is observational cohort-vs-baseline evidence from their own accounts, not a randomized trial. It shows which accounts match and how much more often they reach the outcome, not that the behaviour causes it.

## What Brazebee computes

Takes your key value actions (the events that mean a customer got real value) and finds every account that did NOT do them within its first 7, 30, or 90 days. Only accounts whose window has fully passed count, so "missed" means "had the chance and still didn't", not "too new". It then shows how much more often that cohort churns than everyone else.

1. Anchors every account at its first observed event
2. Keeps accounts whose first-N-days window has fully elapsed
3. Flags those that never did the value action in that window
4. Compares their churn rate against all other accounts

## Step 1 - Run the Skill

Call `Brazebee:run_skill` with `skill: "value-action-missed"`. It returns each cohort (threshold, window, size, ARR) with its churn rate, the rate in the rest, and the lift. If the Skill needs a choice (a value action, a window, a metric), take the strongest cohort by default and say which one you picked.

## Step 2 - Get the accounts to act on

Call `Brazebee:list_skill_matches` with the same skill. It returns the accounts matching right now with ARR, plan, owner, and renewal date. Sort by ARR, then by renewal date.

## Step 3 - Brief the owner

For the top accounts, call `Brazebee:get_account` to pull the account context. Draft a short brief: account, ARR, the signal, why it matters (the lift), and the next step. Suggested owner: **CSM**. Suggested action: csm outreach to drive the first value action.

Ask before sending. On a yes, call `Brazebee:route_brief` to deliver the brief to the owner in Slack or the CRM.

## Output

```
Value Action Missed: "project_created" in first 30 days
Cohort: 212 accounts · $1.4M ARR
Churn: 13.0% in cohort vs 1.4% in the rest (9.3x)
Act on: 38 accounts inside the window right now
Route: CSM · Slack #cs-alerts · "Drive first project_created"
```

Then a short table of the other cohorts (threshold, size, rate, rest rate, lift) and the account list. The numbers above are an example: only ever report what the tools return.

## Guardrails

- Report all three outcomes (churn, renewal, upsell). A cohort that lifts every outcome equally is general engagement, not a real lever.
- Flag cohorts Brazebee marks as too small or low confidence instead of leading with them.
- Never send a brief without the user confirming.

## Run it continuously

Brazebee can run Value Action Missed on every new event and route each match to the CSM the day it happens. Offer to switch it on in the Brazebee app.

## Edge cases

- The tool returns no cohort: the data is too thin for this Skill yet. Say so, and suggest a related Skill.
- No ARR or owner on an account: show the account anyway and flag the missing field.
- Never invent accounts, events, or numbers.