Example prompts
› Which accounts never reached our core value action in their first 30 days?
› Run the Value Action Missed skill on our accounts
What this Skill does
Takes your key value actions (the events that mean a customer got real value) and finds every account that did NOT do them within its first 7, 30, or 90 days. Only accounts whose window has fully passed count, so "missed" means "had the chance and still didn't", not "too new". It then shows how much more often that cohort churns than everyone else.
When it fires
- An account passed its first N days (7, 30, or 90) without the value action
- The window is measured from the account's first observed event
- Brand-new accounts are excluded until their window closes
Inputs
- Brazebee MCP: connected to Claude or ChatGPT with your Brazebee API key
- Product usage: Amplitude, PostHog, or Mixpanel connected in Brazebee
- Billing and CRM: Stripe and HubSpot for ARR, plan, renewal date, and account owner
How it works
- 01 / Anchors every account at its first observed event
- 02 / Keeps accounts whose first-N-days window has fully elapsed
- 03 / Flags those that never did the value action in that window
- 04 / Compares their churn rate against all other accounts
Output
Value Action Missed: "project_created" in first 30 days
Cohort: 212 accounts · $1.4M ARR
Churn: 13.0% in cohort vs 1.4% in the rest (9.3x)
Act on: 38 accounts inside the window right now
Route: CSM · Slack #cs-alerts · "Drive first project_created"Example numbers. Your thresholds and rates come from your own data.
Tips
- Test several candidate value actions: the one with the biggest lift is your real activation milestone
- Exclude ambient events like page views, which everyone does
- Most churn from this cohort happens early, so act inside the window, not after